Start a Real Business, Not a Never-Ending Brainstorm
Basic AF is a no-fluff, step-by-step course that takes you from “no idea where to start” to “offer live and ready to sell” — without needing a website, logo, or 5-figure coach.
Built for creators, crafters, coaches, and multi-passionates
Simple, practical steps from idea → offer → launch
Self-paced with worksheets, checklists, and clear actions
Designed for real life, low energy days, and busy brains
IS THIS YOU?
You’ve been “thinking about” starting a business for way too long.
Your notes app is full of half-ideas.
Your browser has 27 tabs open on “how to start a business”.
You keep asking yourself: “Where do I even start?”
Maybe you’ve tried:
Binge-watching YouTube until your brain taps out
Downloading a bunch of freebies you never actually use
Tinkering with logos, names, and Canva graphics… but never actually selling anything
And somehow, you’re still stuck at square one.
You don’t need more random information.
You need a simple path, clear decisions, and someone telling you:
“Do this next. Here’s the tool. Here’s the script. Go.”
That’s exactly what Basic AF is built to do.
WHAT BASIC AF ACTUALLY DOES...
Basic AF helps you:
Pick one solid business idea you’ll actually follow through on
Turn it into a simple, sellable offer people understand
Set up payments and delivery without a big tech stack
Launch it in a way that fits your energy and audience
Build a foundation you can grow from — without burning out
This isn’t about building a huge brand overnight.
It’s about getting your first real offer into the world, getting paid, and proving to yourself:
“I can actually do this.”
WHO IT’S FOR (AND NOT FOR)
Basic AF is for you if…
You’re at the very beginning and feel overwhelmed by all the advice out there
You’ve got skills, ideas, or products but no actual offer yet
You want a business that fits your life and energy, not the other way around
You’d love a clear, step-by-step path from “idea” to “launch”
You’re done waiting to “feel ready” — you’re ready to start messy
It’s probably not for you if…
You already have a steady, established business and just want advanced scaling
You’re looking for complicated funnels, paid ads, or agency-level tactics
You’re not willing to take action — you just want to collect more content
WHAT’S INSIDE: THE MODULES
🔹 Module 1 – Nail Your Idea
From “too many ideas” to one clear direction.
In this module, you’ll:
Brain-dump all your ideas and filter them properly
Choose one business idea you’ll actually commit to
Get clear on who you help and what they’re struggling with
Validate your idea so you’re not building something no one wants
You’ll use tools like the Idea Clarity Worksheet, Who You Help Clarity Sheet, and the Validation Toolkit to make a confident decision instead of wobbling between 10 ideas.
🔹 Module 2 – Build an Offer That Sells
Turn your idea into something people can actually buy.
In this module, you’ll:
Create an MVP — a Minimum Viable Offer that’s simple but valuable
Turn it into a “no-brainer” offer with clear deliverables and outcomes
Price it in a way that feels fair to you and attractive to your buyer
Build confidence saying your price out loud (without apologising)
You’ll use the MVP Builder Worksheet, No-Brainer Offer Builder, and Pricing Confidence Sheet to get your first offer fully defined.
🔹 Module 3 – Set It Up Without the Overwhelm
Build just enough backend to be in business.
In this module, you’ll:
Choose and set up a simple payment method (no full website needed)
Decide how you’re going to deliver your offer (service, digital, or product)
Create a basic but cohesive brand vibe that feels like you
Pick your primary platform so you’re not trying to be everywhere
You’ll use the Get Paid Setup Checklist, Simple Delivery Planner, and Branding Starter Kit to quietly move from “idea in my head” to “real, functioning business”.
🔹 Module 4 – Launch Without the Overwhelm
Get your offer in front of real humans.
In this module, you’ll:
Pick a launch style that matches your energy and audience
Soft launch (DMs/1:1)
Casual public launch (low-key but consistent)
Mini hype launch (3–5 days of focused content)
Plan your dates, goals, and simple launch structure
Create content that talks about your offer without feeling cringe
Learn how to invite people in without feeling pushy or salesy
You’ll use the Launch Planner and content frameworks to build a launch that feels doable, not draining.
🔹 Module 5 – Market Like a Human
Simple marketing that doesn’t drain you.
In this module, you’ll:
Learn how to talk about your offer regularly without repeating yourself
Build a simple, sustainable content rhythm that fits your life
Use conversations, DMs, and collaborations instead of chasing virality
Start building trust and visibility with the people who need you most
The focus here is on real connection over vanity metrics — practical ways to get in front of your people without burning out.
🔹 Module 6 – Keep It Basic (Refine, Rinse, Repeat)
Stabilise, tweak, and grow from your first launch.
In this module, you’ll:
Review what worked and what didn’t in your first launch
Make smart tweaks to your offer, pricing, or messaging
Set simple tracking (leads, conversations, sales) so you can see progress
Decide your next step: repeat, refine, or expand your offer
This is where you stop starting over from scratch and start building a business you can actually grow.
🔄 Optional Add-On: Basic AF Implementation Lab
Want support while you work through the course?
Join the Basic AF Implementation Lab — a community membership where you can get extra help, feedback, and accountability while you implement the training.
Just £20/month
7-day free trial
Cancel any time, whether you’ve finished the course or not
HOW LONG DOES IT TAKE?
Basic AF is designed so you can:
Read a lesson and act on it in short blocks of time
Make real progress even if you have a job, kids, or low spoons
Realistically go from “no idea where to start” to “offer live” in a few focused weeks, or stretch it out and work through at your own pace
You control the speed. The path is already laid out.
FAQ's
Q: Do I need a business idea before I join?
A: Nope. Module 1 is all about helping you choose, refine, and validate your idea. If you’re multi-passionate or stuck, you’re in the right place.
Q: Do I need a website or logo?
A: No. Basic AF is specifically designed to help you launch without needing a website, branding package, or complex funnel.
Q: How long do I have access to the course?
A: You get ongoing access to all the course materials, so you can revisit modules any time you need a reset or want to launch something new.
Q: Is this only for digital businesses?
A: No. The process works for service-based, digital, and product-based businesses — including crafters, coaches, and creators.
Q: I’m neurodivergent / low energy / easily overwhelmed. Will this work for me?
A: It's built by a spoonie with a spicy brain! The course is intentionally simple, step-by-step, and broken into small actions. You can move at your own pace and use the worksheets to keep your brain organised.
Q: Is support included?
A: The course itself is self-paced. If you want community and extra support while implementing, you can join the Basic AF Implementation Lab for £20/month with a 7-day free trial.
Ready to stop thinking about starting a business and actually build one?
Basic AF gives you the clear steps, simple tools, and real-talk guidance to go from
“I don’t know where to start”
to
“my offer is live and ready to buy.”
No fluff.
No shame.
No pressure to hustle 24/7.
Just a basic, doable path to your first real offer.